Meg Lassarat - CFO - Universal Pegasus

• The case for globalization
• Economic growth in China, India, and surrounding emerging markets
• Middle class consumers are increasing their standard of living
• Must design for less expensive
• Squeezed manufacturing profit margins
• Formation of local economic blocks which put restrictions on the “Product Import” culture
• Economic zone:  avoid import/export taxes, improves local economy, set up by countries
• Moving into the future

• World population will reach 10 billion
• China will become the world’s leader in patents and “created in China” will replace “Made in China”
• What percentage of the world’s population lives on less than $1 per day? 20%
• Corporate Model: Maturity Cycle

• More successful companies have adopted a more responsive structure that capitalizes on the breadth of the organization while nimbly adapting to local changes
• 4 business models reflecting maturity of globalization
• Multinational Companies
• Global Companies
• International Companies
• Transnational Companies
• What percentage of the world’s smokers live in developing countries? 82%
• Making it Happen

• Internationalization strategy
• Market research
• Consumers
• Infrastructure
• Country/regulatory
• Employees per hour
• Operational benefits and constraints
•  Financial realities
• Treasury
• Regulatory
• accounting
• in Kenya, bribery payments make up what percentage of the average household budget? 1/3
• people

• regulation
• defining need
• finding people
•  inculcation and training
• repatriation & turnover
• how much does it cost to send someone international? 1.2 million dollars
• story on working in Saudi Arabia – females working in the middle east