Defer Judgement/Evaluation
- do this during convergent thinking
- nonverbal is judgment as well
- types include negative and positive
- not contributing when judginh
Strive for Quantity: capture the essence
- more chance for success
- 80% of success usually comes from the last 20% of the list
Make Associations
- taking unrelated things
- forced connections
Strive for Novelty
- go for wild and crazy
- easier to tame wild ideas than invigorate a dull idea
- William Kamkwamba video
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