Blake Godkin - Brainstorming

Goal: expected to work in groups in this course and increase your ability to generate new ideas

Procedural Knowledge: how do we add to numbers together

•       core of creativity is procedural knowledge

Alex Osborn came up with brainstorming

Creativity can be enhanced

•       there is no unified definition of creativity

Four P's of creativity

•       Product: interact with the most; result of creativity
•       Person: style of being creative
•       Press: pressures on a person; comes from constraints
•       Process: how?; not seen a lot in a job description

Focus on creative process

Why should we care?: creativity is important globally

Unified traits on how people go about being creative

•       Clarification
•       Transformation
•       Implementation
•       every phase is maximized if you practice:

Guidelines to enhance divergent thinking

Sir Ken Robinson video

•       global epidemic of our decreasing divergent thinking
•       creativity isn't the same as divergent thinking but they go hand in hand

Brainstorming is only meant for a divergent tool