Scott Moscrip - Truckstop

• CEO of "Truck Stop"
• First freight matching service on the internet
• Stimulated by dot-com hit
• Be passionate about what you do, dont let your passions dictate what you do. It needs to pay, or have a positive impact.
• Global Supply Chain is a wonderful field to be in.
• The biggest setback -  Dad made him do something involved with retail
• How is driverless tech going to change stuff
• Boats are already driverless
• Next game-changer in transportation
• Expensive seat, health insurance, workmans comp, heat/Ac,
• Did you ever have problems with how fast the business grew?
• Not entirely- just hired more employees
• Hardest challenge starting your business - Finding out what your customers want.
• Definition of Success - Making a difference
• Picked up 20 competitors consumers a week
• Has 80% of the industry
•  Far surpassed competitors
• Father helped start the company. Gave him $60,000 to start business. Father wanted to help control finances
• Marketed through direct mail, sent out thousands – only got 1 response
• Started with 3 employees who were unpaid
• For the 1st year, business grew by 100 customers per month
• How is his company successful?
• Listened to customers
• Found product that customers wanted, and had customers help and reach out to their connections
• Must have idea and know how to execute it
• Most new customers come from word of mouth

• Why didn’t p-freight succeed?
• Too ahead of technology
•  Not so good at execution because of accountants

• What doesn’t he like about being the CEO of his company?
• Wishes he could just focus on coming up with ideas, however has to focus on managing and running the business

• What is your newest business?
•  Internet Sky – corporate airline flying executives and employees around nation

Craig Brown - Entrepreneur

• Bray International - Make a bunch of shit. Like Honeywell. VALVES
• They are in a bunch of places all over the world.
• Enterpenure - Individual that falls off a cliff over 100 times and always wakes up to find out they are still alive.

• Risk taker, passionate, self confidence, leadership, financially capable.
• Willing to lose all, risk it. 
• Recognized risk of personal embarassment.

• the customer pays your paycheck. 
• If you do not satisfy your custmoers satisfactions -> no customers - >no business
• This guy is obviously reading straight from a script, and talking aobut very, VERY generic business topics that you pick up from any basic economics class.

• Chinese dinner, big round tables. Low cost in china, didnt work out.
• Asians know American's  are impatient. They will wait us out.
• Manufacture automated butterfly valves
• Aggie 100 company 3 times
• Entrepreneur has these characteristics
• Risk taker – calculated
• Dreamer
• Passionate and energetic
• Determined
• Self-confidence
•  Financially capable – having business sense
•  Leader
• What a successful business man learns

• Recognize the customer pays your pay check
• People are your greatest aspect of your company
• 25 years ago there was no “made in china”
• If you ever go to Asia to close an order, final negotiation will always begin the last 5 hours before you leave
• First 5 minutes are crucial for first impressions (95%)
• First impression is the hardest to change of another individual
• People do business with those they trust and feel comfortable with
• Show interest in who people are…it is free and you will gain the most

Mark Pardovani - HP Cloud

• 
• Random Walk - Movement of stock price follows new information that comes out
• Public Clouds -
• Director of product management in HP cloud stuff
• Adam Smith - Invisible Hand
• The Wealth of Nations - The more gold/silver you had, the wealthier you are.
• The specialization of labor allowed people to grow wealth
• Public Cloud pt 2
• Focus on things that deliver the best  value
• Open Stack - science project started by Nasa, now most used cloud code solution. Cloud operating system. Contributions of 1000+ developers.
• Security
• Whenever you have a free resource, people WILL abuse and take advantage of it.
• Has staff who's job is to try to break in.
• Certifications -
• Social Engineering -
• Calling Companies, pretending to be someone else, people are now the weak point
• Tension between developers and IT.
• It is resistant to change. Disappearance of IT in the next 5 years
• Effects of Scale
• Public cloud has enabled people to go global without the massive financial burden
• Seasonal Business Cycles
• Investing for compute/storage peaks, strands
• Tipping point for the cloud
• Bandwidth -

Franz Erhardt - Global Cultures and Sustainable Competitive Advantage

• Lamb 
• Somewhere in the desert
• Opened lid, grabbed some cus-cus (pasta stuff?)
• Pulled out lamb's eyeball
• Shoved it in his mouth
• Our stomach's and tastebuds are the same. Don't be embarrased when offered new things that other people eat.
• Binge Drinking - Bring you in, table of Alcohol. Constant toasting, 
• In the hotel, order half-quart heavy cream. Drink it. It will slow the processing, puke later than sooner.
• Be sure that you keep your head as clear as you can. Suffer later in the hotel.
• Be absolutely aware that the hotel room you have will be "prepared" aka bugged. They are very interested in our technology and advancements
• Take walks when you need to discuss.
• Spends entire career working internationally; worked in over 50 countries
• Sharing his own personal experience
• Principle: if you want to be successful you need to face the hurdle of dealing with other people
• People do business only with people they like!!!!!!!!!
•  Circle of competence
• Circle of indifference
•  Circle of incompetence
• Must temporarily act as if you are the same as the person you are interacting with
•  “this person looks like someone from my tribe!”
• Communication consists of

• Verbalization
• Sign language
• Body language
•  Knows 8 languages and can get along with another 5
• Take the time to learn key words
• If you show the effort you automatically gain some respect
• Make sure you can read the signs
•  Difficult for Americans to understand there is another world out there
• In Europe, you drive for 3 hours and you probably pass through 5 different countries that all talk 5 different languages
• Depending on where you are, the perception can be as different as life and death
• Can be miscommunication even when using the same word
• Communication includes asking – reconfirm what you are talking about
• Why do we shake hands? I come in friendship, I don’t have a weapon
• Middle East never show the sole of your feet
• Age is more important in Asia than rank
• At one point he had 32 different business cards – one of the most successful things he has done in his work

Herold Adams - Former CEO RTKL 2

• Japanese Business Cards
• Chairmans card in front, rest in Heirarchy
• Saudi Arabia
• Need to understand the Msulim religion. 
• Women always covered
• No women in meetings
• Separate hospitals, separate elevators, restraunts, etc.
• Have religious police - western men cannot go near their women
• Sole of shoe is very deragatory
• Learn to eat other foods - great way to build relationships
• There are cultures in which they will try to get you drunk
• China - having some beer and food with client
• Eating snake. Apparently really good
• Up in mountains - Mountain frog
• New Zealand
• Nukes - very strong anti
• Australia 

• Like Texas

Herold Adams - Former CEO RTKL

• Always network and always dress well
• Put in charge of Kennedy’s grave
• Strong believer in understanding the language of business
• You don’t want to be the worker, you want to be the boss
• Mission: create places that enhance the human experience
• founded in 1946 – many architect firms began this year because soldiers came back
• urban design is the company’s foundation – looking at how buildings complement each other
•  strong in the Middle East and later invited into Japan
• answer letters…ended up meeting with the brother of the richest man in the world
• it’s all about the people and how you treat them
• method of doing work is understanding the culture of who they are doing business with
• culture runs through it all
• “I guess in your business you can’t be partisan”
• Sensitivity to culture
• Now more difficult to work overseas because of the war with Iraq
• Generally still accepted because of our openness
• Important to understand economics and politics of the world
• Encourage to learn another language
• Business card is important in many culture
• In japan present with a bow
• Bear hug in Mexico to “check to see if the other person has a gun”
• Read about countries and know about the differences in the religions because it has an affect on interpersonal relations
• No alcohol in Saudi Arabia
• Be aware of the foreign corrupt act from in the 70’s
• Walmart in Mexico has been in trouble lately
• Can’t give a valuable gift to anyone working with a foreign government
• More opportunities coming about in South East Asia
• Australians like Texans
• South America is filled with enthusiasm and growth
• Any country that builds a strong and large middle class is prosperous
• South America has close family relations; often invited into their homes
• Monkey brains is the weirdest thing he has eaten 
• Next growing market is India
• Saudi Arabia and Japan have the most unique cultures

Social Innovation Challenge Presentations 2

Life Water

• Aimed to reduce Diarrhea this product heats and compressed water to 250 F and 15 psi and then filters 100 L/ hr.

Rice Belt

• Tool belt for rice field workers in China to help improve productivity and workplace safety.

Caloric Counter

• Digital read out displayed on lunch containers helps visually track the amount of calories consumed in one module (meal).

Solar Powered Laptops

• Project aimed at the Congo, and intended to partner with a large company to refurbish used electronics with solar batteries to improve energy efficiency.

Project Favela Gardens

• Build gardens on top of Favelas in Brazil to give a place for produce and subsistence goods.

Bike Generator

• Casette that attaches to the bearings of the wheels of a bike that when the bike is being ridden acts as a turbine and generates electricity to charge whatever device is plugged into it.

Costa Mare

• Desalination of ballast that can then be used to provide water to poor cities around a major port.

Paraguay Project

• 4th largest exporter of soy products.

• Charcoal water filtration system.

SHYT

• Terrain ID. Dunno what this is.

One4One

• Vitamins and supplements bought to provide multivitamins and formula to poor countries.

GROW

• Engage children to learn a sustainable agricultural education that they can then transition into their communities practice.

• Also teaching them business and entrepreneurship skills that can allow them to gain loans for farm land and grant success in life after.

Indias Mounting Problem

• Overwhelming amounts of trash and lack of shoes causes many health problems in India.

• Recycle trash into forms of shoes for poor citizens to wear. (Bilateral Association)

Power Peller

• Piping system that uses turbines in the pipes to produce electricity.

Trash in the Philippines

• basketball hoops over recycling bins to make recycling fun… (seriously)

Heat it up!

• A heating pack that stays warm for a long period of time.

Mobile Healthcare Unit

• Trailer that contains medical supplies and services for poor countries. 

Posiedon Project

• Drinking Straw that filters water.

• This already exists

Rice Packing

• Creating packing peanuts from rice? Why would anyone want to do this?

Social Innovation Challenge Presentations 1

Zimbabwash

• Improves hygiene
• Washing Machine for Developing Countries
• Minimizes time spent washing
• Easy to use
• Durable Materials
• Cost of Production = At most $15
• Selling Point = $20.00usd

Life Filter

• Dirty water kills 5000 children a day in sub-saharan Africa
• Reduce Diarrhea - access safe water
• Filters water and stuff

Teaming up with project Fovela

• Shanty town in Rio
• Utilize roofs to capture water and make gardens
• Use gardens to help tourism??? ->  fresh water and stuff